Lately after a friend's recommendation, I have been exploring some very cool tools offered by Google and discovered that the bulk of search engine interest within and upon our Bond is based around our founding month of January.
But January is so critical within the lives of most people as it offers a full, new year to wipe the slate clean and to start afresh regardless of how successful the previous year was. It is too simple and intuitive, but fresh starts and achievement scream that they go hand in hand.
I was surprised to see how small the impact was during the rest of the year or possibly my research implies that undergraduate brothers and their related events have much more efficient marketing and promotions than anything that would be sought for year round. I believe that the undergraduates have found a better wheel.
The opportunities for local chapters as well as chapters with a significant regional attraction for events will clearly improve as long as chapters have savvy Nupes at hand who are innovative within their thinking.
Even this blog and other concepts like it have room for improvement and this is the spirit of January and achievement that does indeed last throughout the entire year. We just have to remember that our late summer and early fall planning better take January's impact and significance into stronger considerations.
Yours in the Bond!
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